The first indigenous television channel for teenagers in Africa is set to launch on December 1, 2019, in Lagos.
Called Teen Africa TV, the channel has filmmaker and author Charles Novia as founder and CEO.
According to Novia, “Teen Africa is a new and exciting niche television channel poised to be the first platform for Teenagers in the African Broadcast Space, running for 24 hours daily across African countries and targeting first line audiences of pre-teens, teenagers aged 13 to 19 and second base young adults and the family.”
On the content outlook and scope of TATV, he said: “Our programming has the best of original content in genres of talk shows, lifestyle, educational, entertainment and events.
“We are creating the biggest content library and resource for teenagers across Africa and we have the best of ORIGINAL content on the channel. TATV will also be online and our projections in the next two years is to launch in the United Kingdom on the B SKY B Bouquet, giving the Diaspora African Teens a taste of the pulsating values and creativity of the African Youth Experience. There’s nothing like this and we are building the biggest visual ecosystem of teens and young adults in Africa.”
He disclosed that, “on December 1, 2019, in a spectacular ceremony which has been tagged ‘The Biggest Teen Party in Africa’, TATV will have its official launch which will be attended by teens from across the country at the Balmoral Events Hall, Federal Palace Hotel, Lagos. The event will be transmitted live on terrestrial and satellite television and also streamed live online and already has teenagers excited at the thought of their own indigenous channel coming out soon.
“TATV will be on DSTV and Gotv and also online streaming platforms and is seen as the next big revolution in Nigeria’s media history. With the website, www.teenafrica.tv, getting daily hits and their social media platforms growing organically daily, TATV is set to be the most formidable platform for the African millennials.”
He noted that brands and media partners for the launch have already keyed into the prospects for the event with Heritage Bank as one of the strategic brand partners in the novel concept launch.