Multi-faceted sensation Jennifer Lopez and pop star Shakira on Thursday announced on social media that they will be headlining the National Football League’s Super Bowl halftime show in Miami next year.
“It doesn’t get any bigger than this! So excited about getting on that #SuperBowlLIV #PepsiHalftime stage!” Shakira wrote.
— Shakira (@shakira) September 26, 2019
Lopez in a press statement said: “Ever since I saw Diana Ross fly off into the sky at the Halftime Show, I dreamed of performing at the Super Bowl. And now it’s made even more special not only because it’s the NFL’s 100th anniversary, but also because I am performing with a fellow Latina. I can’t wait to show what us girls can do on the world’s biggest stage.”
The Super Bowl will take place February 2, 2020, at Hard Rock Stadium in Miami Gardens, Florida.
The 50-year-old Lopez — who is currently basking in the success of her much-lauded performance in the recently released film “Hustlers” — dropped the news in a tweeted photo of her and Shakira, sporting matching metallic gold tube tops and black leather pants, saying with emojis that they were going to “set the world on fire.”
— Jennifer Lopez (@JLo) September 26, 2019
The Latina superstars will be part of the NFL’s bid to rebuild its embattled halftime show — one of pop music’s most visible gigs — which last year struggled to secure performers over the treatment of former San Francisco 49ers quarterback Colin Kaepernick.
Kaepernick, who has not played in the NFL since opting out of his contract with the San Francisco 49ers in March 2017, began kneeling in protest of social injustice and racial inequality during pre-game renditions of the US national anthem three years ago.
The move became a talking point for Donald Trump in September 2017, with the US president saying the players were insulting the nation and should be fired.
The 2019 halftime show saw the performance slot go from highly coveted to largely unwanted, with prominent artists including Rihanna, P!nk and Cardi B reportedly turning it down over Kaepernick’s plight.
The radio-friendly pop band Maroon 5 controversially led the marquee show alongside rappers Travis Scott and Big Boi.
In August, the NFL entered a partnership with rapper Jay-Z, which the league hailed as a move to promote social justice and the artist said would allow the league to advance from protest to action.
But many criticized Jay-Z’s deal with the NFL, with some calling it a “money move” that betrayed Kaepernick, whom the entertainment mogul had thrown his weight behind in the past.
Jay-Z’s music and sports company Roc Nation represents Shakira.
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