The designs showcased by Ejiro Amos Tafiri and supported by Heineken were innovative, brilliant and daring as it combined culture allure of the collection leading to increased excitement amongst the audience.
At the end of her showcase, Ivie Omenai was named the lucky winner of a customized design by Ejiro Amos Tafiri supported by Heineken. She won as a result of purchasing a Heineken six-pack at #HeinekenLFDW2016. Omenai, however, won’t be the only fashion enthusiast to win a customized design during the fashion week as another lucky individual will win a customized design by Mai Atafo supported by Heineken on the 28th October, 2016.
Mai Atafo known for his brilliant collections will be showcasing his designs for #HeinekenLFDW 2016 on the third day of the event and to stand a chance of winning a customized design by Mai Atafo, all you have to do is simply buy a Heineken six pack at the #HeinekenLFDW2016.
The Heineken® brand, that bears the founder’s family name – Heineken – is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
To follow Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on Facebook go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken.
Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all activities. ‘Enjoy Heineken® Responsibly (EHR),’ our global brand-led approach to promote responsible consumption, first launched in 2004. Whilst the Enjoy Heineken® responsibly is the flagship of our commitments, we are of course promoting responsible consumption throughout our brand portfolio. As an industry leader, we believe we should lead by example, playing an active role in promoting responsible and moderate consumption of alcohol.
HEINEKEN employees are ambassadors for our responsible consumption agenda and, around the world, many markets have developed tailored activations to spread the message locally. We also work in partnership with many stakeholders to encourage responsible attitudes and to understand and address alcohol misuse.
About Red Media Africa
Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED.
It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries.
It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice – with work for brands across Nigeria, Ghana, Kenya and South Africa.
RED owns the continent’s largest portfolio of youth media brands. Its Content Division holds brands across TV, radio, online and events including Y! Magazine,YNaija.com, Rubbin’ Minds, #YTech100 and the The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa’s leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.